FREE EVENT OPEN TO THE PUBLIC
Come and join us in a talk taking place at the Festival of Learning organised by Bournemouth University between 16-20 June 2018!
We look forward to a lively debate, questions and reflections from members of the public, students and academics. Access is free and more information about the festival is available here.
Date: Saturday 16th June 16:00 -18:00
Title: Going ‘behind the scenes’ in Paralympic Production: Channel 4 and the broadcasting of the Rio 2016 Paralympic Games
Channel 4 – the UK’s official Paralympic broadcaster – aimed to give the Paralympic Games a fresh new look through their challenging and innovate broadcasting strategy and marketing campaigns. This session provides an insight into the production decisions taken by Channel 4 in the broadcasting and marketing of the Games from London 2012 to Rio 2016, giving you a unique insight into the ‘behind the scenes’ of Paralympic production. The findings are based on a two year BU research project that is the first study of its kind to explore the production of the Paralympics and the wider impact on public attitudes toward disability.